A story of passions - Ford Quebec
We met some great people during this shoot. There were Léa and Adrien, who live in the Bas du Fleuve, and also Gilles from Oka. By adopting an intimate approach and letting people talk about their passion, we were able to capture all the intimacy of their emotions and their attachment to the brand.
The first clip, Ford pour la vie, d’une génération à l’autre, features Adrien and his niece Léa, who shares his passion for cars. Filmed in Saint-Marc-du-Lac-Long, the clip has been online since last October.
The second clip, called Les Souvenirs de Gilles, went online last December 6th. It tells the story of Gilles, a real muscle car enthusiast who’s owned no less than … 14 Fords, including four Mustangs! Just for Gilles, the Ford Quebec team assembled a range of cars that marked the important steps in Gilles’s life. A clip where passions and nostalgia will touch you.
Producer : Stéphane Olivier
Production coordinator : Valérie Lefebvre
Director : Stéphane Moukarzel (Ford pour la vie, d’une génération à l’autre)
Director : Jean-François Legentil (Les Souvenirs de Gilles)
DOP : Mathieu Élie
Operator 2nd camera : Louis-Philippe Besner
Editor : Sébastien Panneton
Colourist : Vinna Nugroho
Sound : Jean-Olivier Bégin